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Case Studies » The Volkswagen Aftersales Toolkit

 

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Brief
Give the existing Volkswagen Service Toolkit a refresh
 
What was delivered?
Amongst other things the following were deleivered;
  • A fusion of 2 major websites into one! The Volkswagen Accessory Toolkit was also merged with the Volkswagen Service Toolkit to create a super site called The Volkswagen Aftersales Toolkit
  • A fully ‘dumbed-down’ content management system. This system allows a non technical administrator (like an account executive) to administer tasks that were previously only possible using skilled programmers. Amongst other features the administrator can now:
    • Add new products
    • Control the attributes associated with a product
    • Create brand new departments
    • Create brand new categories
    • Create brand new sub-categories
    • Create and maintain webpage’s on the site as easily as writing a letter in MS Word!
    • Activate/deactivate products
    • Activate/deactivate sections (departments, categories etc)
    • Dynamically create flash animations without any technical knowledge
    • Review and process all customer orders using an order management interface
    • Use a live chat interface, allowing the account executive to communicate with multiple retailers in real-time. This makes them much more productive than just taking one telephone call at a time.
    • Automate the communication process with suppliers/printers for customer orders, leaving a full audit trail making everyone involved accountable
    • Manage the relationships between regions, areas, retailers and their Aftersales Specialists
    • Manage all news bulletins that go on the site
    • Manage all retailer details
    • Automatically generate site usage/scheme and initiative reports without the need of a programmer
  • A modular access level structure. This means every site administrator can have different levels authority based on client or owner recommendation
  • An online shop capable of connecting to merchant bank accounts to process transactions
  • A fully searchable site that automatically indexes its content
  • A site cable of having thousands of members and products fully scalable and updatable using an excel spreadsheet or the content management system!
  • A site whose coding and structure makes at least 60% of it reusable within hours!
  • The site structure can also scale to accommodate new features like blogging, retailer homepages etc without much obtrusion to the existing structure.

 

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